SDR Churn Calculator | Sales Executive Institute

Annual number of SDR hires:

Base Salary

SDR commissions at Target

Overhead (Benefits, Training, CRM license, 401k)

Estimated total cost of one failed or early-churn SDR hire

Typical early-tenure churn rate for entry-level sales hires (%)

Expected churn rate for Sales-Ready certified hires (%)

Estimated reduction in ramp time per hire (weeks)

Estimated weekly pipeline value per SDR

Reset Assumptions

Churn-Related Savings

$100,000

Ramp Acceleration Value

$75,000

Total Estimated Value

$175,000

Retention Comparison

2.8 → 3.8